Human behaviour & its impact on web design

Websites are crucial to the success of many businesses as they operate as a virtual shop window that gives potential customers and clients a place where they can find out what services and products you offer. Over the years there have been a number of different ways in which websites are developed but they have always looked at human behaviour and the ways in which we use sites and consume information.

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Here are a few facts that a Yorkshire Web Design will use to ensure that you have the best performing website for your industry and your business needs.

Attention span – when it comes to looking for services and products on the internet, as opposed to conducting research, we have an average attention span of about 8 seconds. This means that you only have a short amount of time to make a connection with your potential customers. In essence this has an impact on how far down a website a user will scroll.

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Mobile first – over two-thirds of people look at websites on mobile phones which is why it is so important for web designers to create sites with mobile design at the forefront of their minds. A good web designer will be able to create a site that is effective on both mobile and desktop platforms.

Text & SEO – whilst large chunks of text can help you to achieve a number of SEO goals it can put your potential customers off. Instead of long paragraphs it may be best to look at lists and tables instead that allow them to consume the information in a faster format. Ensure that you make the most of headers and subheadings both for SEO purposes and to convey your messages.

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