The world of public relations is always changing, especially in the fast-moving tech industry. Companies are always looking for new ways to grab attention, tell their stories, and stand out from the competition. Here are six emerging PR trends that tech companies are using this year to stay ahead.
1. Trendjacking
Trendjacking is when a company jumps into a trending topic or news story to get noticed; for example, if a new social media app becomes popular, a cybersecurity company might release tips on how to stay safe while using this particular new app. By connecting their message to a hot and trending topic, companies can gain media attention and stay relevant.
2. Embargo
An embargo is when a company gives journalists information ahead of time but asks them not to publish it until a certain date. This means reporters can prepare their stories and ensures big announcements get wide coverage at the same time. Deciding whether to use an embargo depends on the type of news and how a company wants the media to cover it.
A tech PR agency near me, such as https://headonpr.co.uk/tech-pr-agency-near-me, can tell you more about embargos.
3. Substacks and emerging platforms
In the past, tech companies relied on traditional news outlets to share their stories; today, many are using platforms such as Substack, Medium, and LinkedIn to publish their own content.
4 Brand moments
Instead of waiting for news to happen, smart companies create their own exciting moments. This could be a limited-time offer, a unique partnership, or a surprising collaboration.
5. News moments
News moments are planned events or announcements designed to grab media attention. They can be product launches, company milestones, or even major hires. A company can build up excitement by teasing an announcement, hosting a live event, or inviting influencers to be part of the story.
6. Product pipeline pacing
Instead of announcing everything at once, companies are learning to pace their product news. Releasing updates, features, and innovations over time keeps people interested and gives the media new reasons to cover a brand.