New to HTML 5 ads? These dynamic web adverts are everywhere you go on the internet, but most people don’t really know that much about them. Here are some common questions that people tend to ask!
What are HTML 5 ads?
HTML 5 ads are interactive and dynamic display ads that you see on websites. Designers such as //thebannermen.com/banners/animated-ads/html5 create them using HTML, JavaScript and CSS. They work almost like small web pages in their own right, unlike traditional images that are static. Because of their dynamic nature, these ads can incorporate videos, animation, clickable elements and sounds.
How are HTML 5 ads built?
They are designed as a compressed single ZIP file that bundles up the HTML, JavaScript and CSS, plus images, small videos and other assets. The zip file is then uploaded into a demand-side platform or ad server, so that it renders.
What dimensions are HTML 5 as?
There are various common and custom sizes, and most publishers tend to offer typical formats such as a leaderboard at 728×90 pixels, a medium rectangle at 300×250 and a wide skyscraper at 160×600 pixels.
What’s a click tag?
This is the variable that the ad platform needs to tell the ad server where to send the user when they click on the ad. The ad platform will use this click to track performance.
These versatile ads are an important part of advertising strategies for most brands, and a highly effective way to drive qualified traffic to your landing pages, without costing a fortune.