Keep a clear goal in mind
What do you hope to achieve with this campaign? Banner ad campaigns are often aimed at:
- Selling more of one product
- Signing up more users for your app
- Brand awareness
- Promoting a particular deal or promotion
- Directing traffic to a landing webpage
You can use your goal to not only design better ads, but also to evaluate the success of your campaign.
- The right banner size to design
When creating your ads, you should consider the many banner sizes available. You don’t need to design for every size, but the best performing ones should be your priority.
Remember that depending on your target audience, banners may appear anywhere, from Google news pages to YouTube, and other publishing networks. For HTML5 Banners, contact //thebannermen.com/banners/animated-ads/html5/
- Include your logo
It’s important to keep in mind this rule, which is simple. Your logo should be on all banner ads. The logo doesn’t need to be large or flashy.
You should consider adding your logo and a clear visual hierarchy to guide the viewer’s eyes through the advertisement. The viewer should follow a path from the logo to the CTA to the main selling points.
- Design that stands out
White backgrounds are not recommended for banner ads. Why? They blend in with the pages they appear on. Try using more vibrant colours to grab your viewers’ attention.
- Keep it simple
It’s easy to think that you have to include as much information in your banner ads as possible to convince someone to click on it. If you cram the banner with too many images and copy, the viewer may not understand what you are selling.
