Even in this digital age brochures are still a great way to communicate with clients and customers, and a well-designed brochure can give your brand real appeal. So what should you consider when designing a brochure?
What’s the budget?
Before you get carried away with plans for fancy brochures, you need to determine your budget, and make sure it’s accounted for in your overall marketing budget. Brochure costs can vary hugely and if costs are limited, you will need to think about keeping it simple. If you’ve got the budget, however, you can consider exciting options such as tabs or customised designs.
What’s the focus?
You need to think carefully about the main focus of your brochure. Will it be brand or product-focused? Is the brochure for clients or end-user customers? Focusing on both brand and product may be overwhelming for the wrong reader. The focus will also dictate the design; if you’re looking to make the brochure brand-based, it’s likely to need more text boxes and fewer visual elements. If you’re looking to make it more product-focused, it’s likely to require more visual elements and photos.
Who will print it?
Lots of companies offer print services, but not all of them are specifically experienced at brochures, so do your research. If you’re in need of brochure printers Gloucester, established firms such as wheatleyprinters.co.uk/printing-services/marketing-materials/brochure-printers/gloucester/ will be able to help you with each and every step of the process.
Start with defining your budget, then think about the focus and audience, before approaching a reputable printer.
