Digital marketing can be intimidating, but sometimes it’s the simple things that really make a difference. Try these hacks to boost your income.
Use Free Social Media Analytics
Analytics are as expensive as they are valuable, but that doesn’t mean you have to pay for all of them. Most major social networks offer extensive analytics free of charge. You can also use social media to learn what your followers are excited about and which aspects of your campaign they find offputting.
Try Pop-ups
Pop-up ads have an average conversion rate of 5% to 10%. That’s a lot of customers for one simple feature, and you can improve that rate even more by including images and countdown timers. Marketing strategy consultants such as //www.reallyhelpfulmarketing.co.uk/specialist-services/marketing-strategy-consultant/ will help you optimise your advertising.
Use 15 Second Videos
Short video content gets your point across in mere seconds. Three quarters of marketers see them as their most powerful social media format, and customers don’t expect them to be a high-gloss affair. Animated stick figures and text can achieve more than you think. In fact, it’s the very thing that earned DropBox its first million.
Post Everywhere At Once
If you’re going to create content for Instagram, it costs you nothing to share it on X, Facebook, and Tiktok. A free social media management tool will allow you to share across platforms in one easy click.
Digital marketing doesn’t have to cost the earth. Often, it’s the quick, affordable tricks that convert the most clients.