Marketing Strategy is an overall, long term, creative game plan and a blueprint of any business or any company with the main aim of attaining a competitive, sustainable competitive edge by fully understanding the wishes and needs of the customers. Strategy is not something that you set out in a few days; it is something that you build over the course of many years, maybe decades, depending on the type of business and the type of customer. Marketing Strategy is a very broad concept and covers a wide variety of activities that are required to ensure the success of any marketing program. A Marketing Strategy Consultant, such as the ones from Really Helpful Marketing can help with various aspects of marketing strategy.
Marketing Strategy is also known as the marketing mix, a term which itself has several definitions and is used in a wide variety of circumstances. In its simplest form, the marketing mix is the sum of all the resources that are put into marketing a product or service. In its more complex form, the marketing mix is a description of four key elements that should be present in any effective marketing strategy: Identification of the Customers. A relevant definition of Customer will help you understand what to look for in any marketing strategy.
The next element is defining your product or service and the why of offering it to the world. The third component is the creation of the marketing strategy and this can include the development of a marketing plan, or a statement of purpose, or even just a mission statement.