It’s Marketing Magic

Marketing that is memorable and effective can have a huge impact on the growth of your brand. They can make us feel a connection with some universal truths which we will remember long after the campaign is over.

Unicef – In 2007, on World Water Day Unicef introduced the “Tap Project” which included adding $1 to restaurant bills. The donation was optional, but it would raise enough money to give a child drinking water for forty days. The idea has been used in many different forms and raised more than $2.5 million dollars for Unicef.

Nike – Initially, Nike only targeted marathon runners. However, when fitness and exercise became more popular Nike decided to step up their game in order to compete with Reebok. Reebok had a larger market share. Just Do It was an incredible success. Nike’s sales grew from $800 to $9.2 Billion in a decade. It did this by appealing to an emotion we all feel when we are forced to push ourselves. It was short, catchy, and instantly memorable. For help with marketing from a Web Design Exeter company, visit Nettl who specialise in Web Design Exeter.

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Metro Trains – Dumb Ways to die – This video began as a safety video for a Melbourne train company and became a global sensation, with people singing it all over the globe! The song had a catchy tune with cute cartoon characters, which was a hit among children. The dark humour was appreciated by adults and the song reached itunes’ top 10 charts within one day.

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Budweiser –  ‘Whassup?’ The campaign took bro humour to a whole new level. Budweiser was the first to nail it. It only took a single word to make us laugh, and it became iconic in pop culture. The ad was awarded and inspired many parodies.

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